Actor and screenwriter Billy Eichner is upset after Bros underperformed in its opening box-office weekend, saying, “Straight people, especially in certain parts of the country, just didn’t show up.”
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In its debut weekend, Bros came in at No. 4, grossing $4.8 million despite opening on 3,350 screens — three spots behind Paramount’s Smile, which also debuted and grossed $22 million.
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The film, distributed by Universal, is being touted as the first LGBT romance comedy to receive a major release.
“Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros,” tweeted Eichner, who co-wrote and starred in it. “And that’s disappointing but it is what it is.”
Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!! ❤️?
— billy eichner (@billyeichner) October 2, 2022
In August at the MTV Video Music Awards, Eichner encouraged everyone to show up for the film’s opening weekend “to show all the homophobes like Clarence Thomas and all the homophobes on the Supreme Court that we want gay love stories.”
.@billyeichner calls out Justice Clarence Thomas while promoting the first gay rom-com with an all openly LGBTQ+ cast:
“We need to show all the homophobes like Clarence Thomas and all the homophobes on the Supreme Court that we want gay love stories and we support LGBTQ people.” pic.twitter.com/3Yro1VwcT9
— The Recount (@therecount) August 29, 2022
Despite his disappointment about Bros’s debut, Eichner said he is “very proud of this movie.”
“Rolling Stone already has BROS on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content. (Uni convinced them not to). America, f*** yeah,” Eichner added.
Rolling Stone already has BROS on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content. (Uni convinced them not to). America, fuck yeah, etc etc.
— billy eichner (@billyeichner) October 2, 2022
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“Everyone who ISN’T a homophobic weirdo should go see BROS,” he added. “You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!!”
Eichner also praised the film for not only having a homosexual narrative but a cast as well, telling the Hollywood Reporter that “the entire cast should be openly LGBTQ+ actors, including in the straight roles.”
